Customer Success Story: West Coast Differentials

 

Revving the ERP Engines for Expanding Auto Differentials Distributor

 

West Coast Differentials is a leading distributor of automotive differentials in the Western United States, with distribution reaching nationwide. With a 25-year history of steady growth, the company expanded from a small team into a full-time sales and warehouse staff, along with an in-house service center.

As the business continued to grow, West Coast Differentials needed a unified system to manage warehouse operations, accounting, operations, and customer relationships. To support this, they partnered with Protelo to implement NetSuite ERP.

Challenges Before NetSuite

West Coast Differentials runs a complex distribution business with evolving customer service needs and required a system that could:

  • Scale with business growth
  • Support new lines of business
  • Deliver a single, real-time source of truth 


Their existing on-premise system, while sophisticated, presented challenges:

  • High enhancement costs
  • Limited flexibility and scalability
  • Long-term support concerns
  • Dependence on external resources for customizations

West Coast Differentials needed a more agile, scalable solution that could support internal management and reduce reliance on outside resources. Cost and timeline were also key considerations when evaluating a system migration.
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Why NetSuite?

West Coast Differentials decided to move from their on-premise legacy system to a cloud platform to improve customer relationship management, support custom warehouse workflows, and better consolidate business operations. Having already worked with Protelo on their previous system, they naturally chose Protelo as their partner for:

  • NetSuite implementation
  • NetSuite development and customizations
  • NetSuite best practices
  • Protelo professional services
netsuite wholesale distribution dashboard

A Tailor-Made Solution

As a growing company, managing separate systems for accounting, warehouse operations, and customer relationships created inefficiencies. Protelo streamlined these processes by implementing custom workflows and scripts tailored to West Coast Differentials’ unique business needs.

  • 1. Unified disconnected systems
  • 2. Reduced manual processes
  • 3. Improved operational efficiency
  • 4. Customized to support unique workflows

Enhanced Demand Planning

Protelo built custom functionalities to plan demand using West Coast Differentials’ year-over-year sales data. By incorporating trends and providing a comprehensive purchasing dashboard, the warehouse can carry less inventory while keeping popular parts in stock.

The Protelo-developed module learns from buying behavior, suggesting quantities and sending alerts on inventory levels and trending items. This customization has increased warehouse visibility and reduced overhead costs.

 

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How Protelo Helped Implement NetSuite 

Northwest Management Inc. recognized the need to move from its disparate tech stack to a more scalable and agile solution, leading them to choose Oracle NetSuite ERP. With a strong focus on automation, data accuracy, and operational efficiency, our team worked closely with Northwest Management to tailor the software to meet their specific business requirements. 

 

NetSuite Solutions & Modules:

  • NetSuite ERP and CRM

Modules Implemented:

  • Advanced Inventory
  • Demand Planning
  • Light Manufacturing
  • Manufacturing Work in Process
  • Project Accounting
  • RF-Smart (Pick-Pack-Ship Integration)

Business Benefits: 

By bringing ERP and CRM into a modern, cloud-based system with tailored customizations, West Coast Differentials achieved:

  • Greater visibility across operations
  • Improved reporting and business insights
  • More efficient inventory management
  • Better responsiveness to customer needs
  • Streamlined business processes
  • Enhanced ability to generate customized reports for performance analysis and growth planning

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Their NetSuite Story. Their Words.

“Protelo always delivered on their promises. There was no underservicing or mishandled projects. Moving from on-premise to cloud wasn’t without challenges, but Protelo was able to implement smart customization to work for my business requirements.”

- Owner, West Coast Differentials, Inc.

 

Trusted NetSuite Experts, Here to Help!

Choosing Protelo means more than just NetSuite software – it means having a team of experts dedicated to helping you gain the full potential of NetSuite. Here’s how our team ensures a successful implementation: 

  • Expert Guidance: With decades of experience in NetSuite implementation, integration, and consulting, we know how to guide you through every step of the process. 
  • Tailored Solutions: We understand that every business is unique. That’s why we customize configurations to fit your specific needs – no matter what industry you're in. 
  • Proven Success: We don’t just implement software – we take the time to understand your business, delivering real results that help you get the most from NetSuite and improve your day-to-day processes. 

 

 

You're in Great Company!

Curious how we've supported businesses like yours? Protelo is passionate about helping companies succeed with NetSuite. Whether you're looking for better financial visibility, automation, or scalability, we’re here to help. Join the businesses thriving with NetSuite and Protelo—check out their success stories to see how we’ve made a difference!

protelo customer success story - netsuite

 

 

 

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